Longines fake uk made a digital record of the timepieces made by the brand since its inception in 1832. This arduous task is notorious but little known but proved to be an important asset for brand communication.

The Longines replica Museum, headquartered in Soymia, covers an area of 550 square meters

The museum has 10,000 replica watches uk, of which only 500 public exhibitions
For more than 50 years, Walter Von Känel has become a familiar figure in the Longines historic corridor. Today, the energetic chief executive, the friendly boss (The Boss), continues to lead the company to “atomic energy”. In his management, Longines every year to steadily expand the market, and with heavyweight brands to compete. Huo Kainuo has always been cautious about the company’s financial situation, Swatch Group, 2015, Longines sales of more than 1.5 billion Swiss francs, such outstanding performance to promote Longines to become the world’s fifth largest (in terms of sales) watch brand.

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Taking into account the strong market demand for brand cheap replica watches, Longines in the media and advertising on the tepid and generous ho throw, so clear contrast looks incredible. “Longing has its own communication space, and there is no sign of change,” Hokkaino said, “We focus on equestrian sports, alpine skiing, Roland Garros tennis, rhythmic gymnastics and archery, etc., in addition to these sports, we also insist on In the early 20th century, the elegant attitude, and as a standard to choose the image ambassador.


Respect history

So the noisy noisy advertising campaign is not Longines style. Hokkaino has a personal library, said more than 12,000 books, he is pursuing a more subtle, but no less strategic, all this is built on the brand history. Located at the headquarters of Soymia, an area of 550 square meters of Longines Museum, is fresh proof. The museum has 10,000 watches, of which only 500 public exhibitions; there are rare archives, including the 1908 movie posters.

Longines L20.52 pocket watch (1890) dial side


Longines L20.52 pocket watch (1890) dial side
In addition, Longines regularly funded the study of well-known scientists. Simply put, as an orthodox and real brand, Longines believe in the need to develop their own heritage, so make great efforts to the most transparent and most objective way to show brand history. In order to achieve specific business goals, many brands are willing to rewrite the history, Longines will not. In 2012, we saw the results of the project launched four years ago, that is, for each brand of time to create a database.

Longines L10.86N watch (1924)

Longines replica electronic archives

This database, or the Longines electronic file (LEA), is developed internally and provides a detailed record of every timepiece created by the brand since its inception in 1832, bringing the archives to a staggering 45 million. It took more than three years to digitize the main file content. Fortunately, the project has never been interrupted since its launch, which is very rare in the watchmaking industry. Nowadays, new entries are still being added. The user can query the database by serial number, reference number or movement, and obtain information about each timepiece from production to sale.

Longines barrel-shaped watch (1925)
Initially, Hokkaino wanted only a reliable way to record the Longines in the auction, but the project soon expanded the range. Today, the Heritage department handles about 40 requests from the Antique Longines replica watches every day. Longines electronic files can only be accessed within the company, is an accurate means of accurately identifying and tracking every timepiece “life”.

Longines ultra-thin replica watches uk (1967)
By investing in this powerful tool, Hokkaino provides Longines with the means to make the brand 185 years of history a greater influence. Taking into account the Longines positioning (800 to 5,000 Swiss francs) and target customers (including more and more after 80 and the next generation, they are less likely to be marketing strategies and fancy ads around), the project appears to be more meaningful. Compared to rhetoric, Longines prefer to put into action, of course, fruitful.

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