When longtime IWC head honcho Georges Kern left his position at Richemont to become CEO of Breitling, some saw it as the latest salvo in the two Swiss brands’ historical duel for horological supremacy in the air. Here we explore in depth how both brands have made their marks on the history and evolution of pilots’ watches.
In contrast to dive watches, pilots’ watches do not have to meet any objective criteria. Good legibility under all light conditions is generally all that’s needed, and good design makes the watches what they are. A pilots’ watch looks like a pilots’ watch. But it’s precisely the design that shows the different approaches to pilots’ watches by IWC and Breitling. Both brands base their own unique designs on their long traditions and histories. In the case of IWC, the company relies heavily on its Big Pilot’s Watch from 1940, which it, and other companies like A. Lange & Söhne, supplied to the German Air Force.


IWC Big Pilot & Breitling Navitimer
Icons: IWC has offered its Big Pilot’s Watch with its accurate pocketwatch movement since 1940. Breitling Replica introduced its first Navitimer with chronograph and slide-rule bezel in 1952. Both were originally designed for use in aviation.
But IWC really unleashes its functions. The collection ranges from a simple hand-wound watch to chronographs with and without split seconds, world-time watches, and perpetual calendars. And with its limited Big Pilot’s Heritage Watch 55, IWC even restores its original 55-mm diameter. It closely approximates the design of the original – with beige luminous material and a matte case – though it has a small seconds display (the original model had a central seconds hand).


IWC can also reveal its modern side. The brand’s Top Gun models have a matte-black ceramic case and a textile strap for a contemporary military look, while still maintaining other traditional features. For this reason, these cheap replica watches are easily recognizable as IWCs. The Top Gun Miramar line presents another interesting variation of the design: a muted green dial, beige luminous material, a red hour track, a polished ceramic case and an olive-green textile strap come together to create an exciting mix of modern and retro elements.
Today’s Classics: Breitling Replica Watches has been building the Navitimer (steel, $8,215) with visual features that have remained virtually unchanged since 1962. An automatic in-house caliber ticks inside. IWC has only cautiously changed its Big Pilot’s Watch (steel, $12,900) over the last several years. The newest version of IWC’s seven-day automatic movement has powered the watch for the past year.
Breitling can also look back on a long tradition of pilots’ watches. Today, its iconic Navitimer looks much as it did just a few years after its introduction in 1952, when it was given a light-colored dial. These chronographs, with their distinctive rotating slide-rule bezels, are available with numerals as well as markers. Both types are immediately recognizable as Navitimers. Traditionally, one can choose between a black leather strap with a lighter stitched seam and a seven-row metal bracelet with offset links.


Breitling is also one of the manufacturers that react most strongly to prevailing trends; it introduces new models to the market almost on an annual basis. This is clearly the case with its pilots’ watches, especially in the Chronomat and Avenger lines. Both always have a rotating bezel with raised markers.
The Chronomat – with its distinctively detailed numerals on the dial, round crown, and polished markers, which originally formed a square on the dial – alters its pilots’-watch look with sporty-elegant and modern options. In addition, other bezel numerals and markers are offered in this collection. Black-coated models with black or anthracite-colored markers and hands lend the replica watches a touch of modern sportiness. The Airborne models represent a timeless military style with more practical-looking numerals and markers and textile straps.


IWC & Breitling Military Pilots Watches
Military Flyers: With black cases and textile straps, both brands offer a military-style look: IWC Big Pilot’s Watch Perpetual Calendar Top Gun (ceramic, $36,000) and Breitling Avenger Hurricane (Breitlight, $8,390).


IWC Big Pilot Le Petit Prince
Elegant Flyers: Polished surfaces, applied markers and decorative finishes on the dial add elegance: Big Pilot’s Luxury Replica Watches Annual Calendar Edition “Le Petit Prince” (rose gold, $32,400, above) and Breitling Chronomat 44 (steel, $9,060, below).


Breitling Chronomat
Watches in the brand’s Professional line typically have a functional case and large numerals at 3, 6, and 9 o’clock. Some have rotating bezels for quick calculation of flight routes. The hands are partially skeletonized to permit view of the LCD indications at the top and bottom of the dial. Breitling’s Emergency model attained fame with its integrated distress beacon. The chunky case houses a screw connector for the antenna, which wearers view as a positive feature of the watch, not a hindrance.


The newest addition to the Professional collection is the Exospace B55 for wireless connection to a smartphone. The user can set the time using the phone, as well as reading start and landing times on the phone’s large screen. With its black case and gray or blue hands with matching rubber strap, it has a modern, high-tech look.


IWC Big Pilot & Breitling Chronomat Pilot Watches
Retro Flyers: Vintage luminous, functional design, unadorned textile straps and earthy colors come together for a retro military look: IWC Pilot’s Watch Chronograph Top Gun Miramar ($10,900, left) and Breitling Chronomat 44 Airborne ($8,030, right).
IWC and Breitling interpret the pilots’ watch in different ways. IWC uses an iconic model from its past and rolls out a homogeneous collection of pilots’ watches with unmistakable features. Different colors and materials transform the lines and push them in different directions for an elegant or military look.
Breitling chooses another path. This brand continues to offer and produce its pilots’ watch icon, the Navitimer. Variations are offered with special editions in which the company creates a feeling of greater elegance or modernity through its use of different colors and materials. Breitling has also created collections that are inspired by contemporary or military designs. Bracelets and straps also provide numerous possibilities to modify the design.
Both brands rely on distinctive features so it’s always immediately possible to recognize the model as an IWC or a Breitling. But where IWC tinkers with its design and continues to develop its look or make steps toward its origins, Breitling invents itself anew while still leaving its icon intact.


Breitling Exospace B55
The Breitling Exospace B55 (titanium, $7,180), with smartphone connectivity for flight times, has a modern, technical appeal with digital displays, a black case, functional design, and a dark gray rubber strap.

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